Pace Service Planning Tool (Market Research Report)

Through this project, Pace created a new ridership forecasting application that utilizes customized market research and mode choice models. Using Pace's South Cook County, Southwest Cook County, and Will County Restructuring Initiatives as the market area for this project, the resulting data and models were used to identify opportunities for service improvements. This forecasting application will be used region-wide in each of Pace's service areas. The following document is the study's market research report.